Career

Is It Really Broken?

Every single one of us perceives the world differently. If we all had the same opinions and outlooks, the world would be a much less vibrant place. Applying critical thinking is essential to our reasoning and, ultimately, the opinions we as human beings form. Of course, there are right ways to go about our mindsets in our lives and businesses– in my opinion– there are wrong ways to go about it, too.

From the ancient Greek philosophers to modern day’s life coaches, everyone has an opinion on opinions. Our opinions are what help us deal with potential stimuli, whether physical or intangible. Thinking one way or the other on a subject does not make us wrong or right, it just makes us us. Philosophers speculate that any feelings based on immediate evidence is solely an opinion and that true knowledge requires the implementation of logic and reasoning.

Anyone who has Facebook or Instagram has seen advertisements for someone coaching or consulting. In case you haven’t, the pattern they all stick to is as follows: pay for an ad on social media enticing a viewer to sign up for a free class or book, collect their email and spam that person for the rest of their dying days or until they unsubscribe.In his TED Talk “This Is Broken”, Seth Godin poses the exact, stating that companies that spam consumers to make a quick buck are losing their integrity and therefore losing money down the line. This goes against every morsel of information the online entrepreneurs teach and practice. The current sales model being pushed on consultants and bloggers is to email relentlessly and hope someone bites, to throw the mess on the wall and hope some sticks. The argument is that people will just let the emails collect and maybe read it if the headline is catchy enough, the flaw with this is that it disrespects the reader and their time. Slow and steady wins the race and retains the integrity.

Perhaps these pseudo-consultants are peddling their business model that does not work to reduce competition, but I somehow doubt it. Anytime I have signed up for a free webinar, the speaker spends the last half trying to convince the audience to spend thousands of dollars on whatever services they are selling and then send out a barrage of emails pleading with you to give them a chance. These “coaches” often state that you should charge high so that only the people that you want to have as a customer will sign up, noting that one would only need to have a few clients to make a significant monthly income but they are only focused on short term results, sacrificing their potential future endeavors.

In running my own blog, I have seen countless internet consultants talk about filling up inboxes to reach the most people. Personally, I know I hate being spammed so I never chose to follow this model, but after hearing it thousands of times by so many people, it starts sounding right. Over the past few months, I began researching using email as a way to connect to my audience but this TED Talk snapped the sense right back into me. Lucky for me (and my audience), I haven’t cluttered any inboxes and I don’t foresee myself doing so any time soon.

Godin, S. (2006, September). This is broken. [Video File]. Retrieved from https://www.ted.com/talks/seth_godin_this_is_broken_1?language=en

Plato. (n.d.). THE ALLEGORY OF THE CAVE Republic , VII 514 a, 2 to …, Retrieved from https://web.stanford.edu/class/ihum40/cave.pdf

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